CATCH started as a project focused on the Cheshire East area. The concept of a health app was originally borne out the council's Annual Report of the Director of Public Health, 2013/14
, which among many other findings, determined that large numbers of young children in Cheshire East are being taken to A&E and are being sent home with advice, as medical treatment wasn't required.
Of course, there could be many reasons with A&E attendance for children aged 0-4 in Cheshire East is far higher than the national average, but one explanation could be that some parents lack the confidence and knowledge to self-care when appropriate.
To remedy this, Public Health Cheshire East, NHS Eastern Cheshire Clinical Commissioning Group (CCG) and NHS South Cheshire CCG came together to jointly commission the CATCH app. More information about the functionality of CATCH can be found here.
A media pack is available to download below. It contains flyers, brand guidelines, illustrations, logos and social media assets.